A S H I M S H R E S T H A

Digital Marketing

Digital Marketer at Eastern College of Engineering

As the Digital Marketing Specialist at Eastern College of Engineering, I bring a wealth of experience and expertise in various digital marketing techniques to enhance the college’s online presence and outreach. My role is pivotal in driving engagement, increasing enrollment, and building a strong digital brand for the institution.

I am passionate about leveraging the power of digital marketing to create meaningful connections and opportunities. My approach is data-driven, innovative, and customer-centric, ensuring that every campaign not only meets but exceeds its goals. At Eastern College of Engineering, my mission is to amplify our digital presence and highlight the exceptional academic environment we offer.

Professional Expertise

In my tenure at Eastern College of Engineering, I have implemented and overseen a comprehensive range of digital marketing strategies, including but not limited to:

  • Search Engine Optimization (SEO): Optimizing the college’s website and content to rank higher in search engine results, thereby increasing organic traffic and visibility.
  • Social Media Marketing: Crafting and executing targeted social media campaigns on platforms such as Facebook, Twitter, Instagram, and LinkedIn to engage with current and prospective students, faculty, and the community.
  • Content Marketing: Developing and curating high-quality content, including blog posts, articles, newsletters, and multimedia, to attract and retain a clearly defined audience.
  • Pay-Per-Click (PPC) Advertising: Managing and optimizing PPC campaigns on Google AdWords and social media platforms to drive targeted traffic and maximize ROI.
  • Email Marketing: Creating and distributing effective email campaigns to nurture leads, inform stakeholders, and promote events and programs.
  • Web Analytics: Utilizing tools like Google Analytics to track, analyze, and report on key performance metrics, ensuring data-driven decision-making and continuous improvement.
  • Website Management: Overseeing the design, development, and maintenance of the college’s website to ensure a user-friendly experience that aligns with the latest digital trends and best practices.
  • Event Promotion: Leveraging digital channels to promote college events, workshops, and seminars, ensuring maximum participation and engagement.

Achievements

  • Increased Enrollment: Successfully boosted student enrollment through targeted digital marketing campaigns and enhanced online presence.
  • Enhanced Engagement: Grew social media followings and engagement rates significantly, fostering a vibrant online community.
  • Improved Search Rankings: Achieved top rankings in search results for key academic programs and initiatives, driving higher organic traffic to the college’s website.
  • Effective Campaigns: Designed and executed numerous successful campaigns that have increased awareness and participation in various college events and programs.